Hamburglar Mask: Alfred E. Neuman meets Miley Cyrus?
Alfred E. Neuman is back in a starring role as the Hamburglar on Andrew Hammond’s new Ottawa Senators mask, but this time he’s crashing the crease like Miley Cyrus from her Wrecking Ball video.
Painted once again by the brilliant Jason Bartiokas, the themes build on last year’s hit Hamburglar mask, which helped turn Hammond’s nickname into a media sensation, complete with hamburgers thrown on the ice:
The Hamburglar has changed things up in this second mask. He is no longer wearing Hammond’s Vaughn equipment of catching a puck (it was originally going to be a cheeseburger, but Hammond thought that might be too cheesy, no pun intended). Instead he is swinging on a wrecking ball. Gone too is the wide-brimmed hat worn by the original Hamburglar character, replaced by the Senators helmet. But Alfred E. Neuman from MAD Magazine fame remains as the face of the Hamburglar, an idea Bartziokas originally told InGoal he had to “give it a little bit of life.”
“I thought the red hair was similar (to Hammond) and I changed the two buckteeth to one tooth,” he said.
It will be a little interesting to see if there is any issues with the use of the McDonald’s “M” in spelling Hammond’s nickname, “Hammy,” across the chin of the mask. The Hamburglar mask inspired fans to throw hamburgers on the ice during his incredible run that got the Senators an unlikely playoff spot, and Hammond was given a card that gets him free McDonald’s food for life as a result of the publicity inspired by his helmet, which may explain why the down-to-earth goalie jokingly tweeted about paying his painter in hamburgers:
— Andrew Hammond (@andrewhammond30) August 18, 2015
The reality is the NHL takes sponsorship placement seriously, however. The League once forced current New York Islanders goaltender Jaroslav Halak to remove the Brian’s logo that was painted on the equipment his signature Taurus bull was wearing on a St. Louis Blues mask because Brian’s only pays to sponsor pads and gloves, not masks.
As for he wrecking ball, which Hammond indicated, perhaps jokingly, on twitter was inspired by Miley Cyrus, it is certainly an appropriate description of his first season. Hammond went 20-1-2 down the stretch, becoming the first goalie to allow two or fewer goals in each of his first 12 career starts since Bruins goaltender Frank Brimsek in 1938-39, and the second in League history to earn at least one point in each of his first 15 starts thanks to his 14-0-1 record, matching Patrick Lalime’s effort with Pittsburgh in 1996-97. With Craig Anderson and Robin Lehner hurt, Hammond lifted the Senators into an unlikely playoff berth before giving way to Anderson in the first round.
Hammond discovered Bartziokas work after running into fellow Sens prospect Chris Driedger at a development camp and seeing some of his work on Driedger’s mask. Eventually, Hammond contacted the artist, an up-and-coming mask painter in the NHL and a well established artist around the CHL. His ability to combine fine details with big, bold logos that jump out like the Senators symbol on the left side of Hammond’s new mask has been showcased brilliantly on past designs for goalies like Eric Comrie’s Captain America Mask, MacKenzie Skapski’s 2014-15 New York Rangers lid and, perhaps best of all, the Chicago Blackhawks design created for Kent Simpson.
You can find more from Bartziokas on his Facebook Page as well as Instagram. He doesn’t have a company website but can be reached through Facebook, by email at [email protected], or on Twitter. You can also learn more about the Vaughn by Pro’s Choice mask Hammond uses on their website, Facebook page and Twitter feed.